Tuesday, February 14, 2012

False Advertising?

      We had just finished discussing the working conditions for employees overseas, and also listening to Mr. Daisey's trip to the "Foxconn" Apple factory in China, when I saw this Droid Razr commercial on television. Before you watch it I would recommend first listening to the shortened version of Mr. Daisey's trip to the "Foxconn" factory here:http://anamericanstudies.posterous.com/mr-daisey-and-the-apple-factory-this-american.


       I am sure that I can speak on behalf of most students in the class that Mr. Daisey's narration of his trip to the Apple "Foxconn" factory truly struck a chord in all of us, and made us think. How are things changing? What are these companies doing to ensure their workers are safe? I was shocked by the conditions these people worked in, and also the fact that hardly any of them had even seen the finished product. This being said, I was disgusted to see this commercial for the new Droid Razr. Clearly staged in China as seen by the opening setting, a small child whispers into a sleek white man's ear. The irony of this opening scene really struck me as ridiculous, because after listening to a stunningly horrid and detailed description of a Chinese technology factory, to paint this false picture of where the phone comes from is absurd. Like action movies we know that this isn't where the phones come from, but it almost mocks how the phones are actually manufactured, and diverts viewers to an all to familiar action adventure. It is also interesting to think about the relationship between worker and consumer as depicted in the commercial, and the actual relationship in real life. In reality the consumer is oblivious to the conditions of the factory and the worker has not even expirienced the final product. In the video, it would seem that the small boy whispers important details about the phone to the consumer showing a close knit relationship.

    This type advertising is definitley not uncommon, especially with products relating to technology. These big mobile phone companies love to pitch the new sleek design and futaristic technology. What they also do in return is paint these false pictures of how the phones are made, and where they come from.

As seen on T.V.                                                                                      Reality









How are these phone companies supposed to advertise their phones if the reality of their origins disgust customers?
Does this fall under the title of false advertising?




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